The right time for you to get into personalization depends on various factors. Here are some factors you should keep in mind before you start personalizing
Establish a customer base:
It’s critical to have a solid customer base before diving into personalization. Without sufficient data on customers, it might be difficult for personalization to yield meaningful results.
We suggest you start when you have some site visitors to curate experiences catered to them. Start your personalization once your website has at least 1000 sessions.
Understand the norms:
Gain knowledge of your industry and customers’ browsing patterns to understand what personalizations would work, where you should place them on your website, and the benchmark results you expect.
Begin with basic personalization. For example,
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you can start with our AI-based recommendations, which recommend related products based on a customer’s browsing history or purchase behavior.
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You can make personalized banners for visitors who have abandoned their cart
Gradually expand your personalization strategies as you gain more insights and resources.
Monitor and measure results:
Continuously monitor the impact of personalization on key metrics like conversion rate, average order value, and customer retention. Use our analytics dashboard to measure the effectiveness of your campaigns and make data-driven adjustments accordingly.
Remember that personalization is an ongoing process that evolves with your business and customer needs. As your business grows and you gather more data, you can refine and enhance your personalization strategies to deliver increasingly tailored customer experiences.
